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Adwords Click Fraud

Adwords click fraud data has been made available to Google Adwords advertisers through Adwords reports. The new metrics invalid clicks and invalid click rates in your Adwords reports reveal the click fraud data of your Google Adwords account.

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    Invalid Clicks Report

As an Adwords advertisers,

  • You are not charged for the invalid clicks that are shown in the reports
  • The invalid clicks do not affect your Adwords account statistics
  • The invalid click data is only available for reports from 1 January 2006 to the present
  • The invalid click data is not available for hourly views

Google detects fraudulent clicks through a 3-stage system:

  • Real-time filters
  • Offline analysis
  • Reactive investigations

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