Adwords could previously show search ads above, on the right side of, and below organic search results within Google’s search engine results pages (SERP). Now, Adwords may only show top ads and bottom ads, but not ads on the right side.
Showing ads at below organic search results:
- Provides better user experience, as users’ preference is to scan Google’s search engine results pages from top to bottom.
- Results in higher ad click-through-rates (CTR) – CTR is one of the major factors in Google Adwords Quality Score which determines your ad’s ranking.
Top vs Other Segment Adwords Ad Report
Use the Top vs Other segment to find out the performance of your Adwords search ads when showing up on different positions (above, below, and on the right side of organic search results):
- Google Search “Top”: Top ads above Google’s organic search results
- Google Search “Other”: Bottom ads below Google’s organic search results and side ads on the right side of Google’s organic search results.
- Search Partners “Top”: Top ads above search partners’ organic search results
- Search Partners “Other”: Bottom ads below search partners’ organic search results and side ads on the right side of Google’s organic search results.
Reviews for Google Adwords
Advertisers or online marketers who manage Google Adwords accounts should review:
- The definition of click-through-rate from PPC metrics
- Google Adwords PPC Optimization